This 3.5-year program covers hotel operations, food & beverage management, and general business administration and includes 2 professional internship semesters. For the second year, students have the options to transfer to Les Roches campus in Crans-Montana, Switzerland ; Shanghai, China ; or London, England. In the last year students take specific courses for their specialization track.
Resort Development and Management (Spain Campus Only)
This course will prepare & give all the skills you need to manage luxury resorts and related business.
* Course available in Switzerland & Spain.
Hotel Financial Performance Management (Switzerland Campus Only)
Through an applied theory approach, this concentration develops essential skills for financial analysis and management in a competitive business environment. Subjects include: Performance Management, Financial Management for Decision Making and Financial Management.
Digital Marketing Strategies (Available in both campuses)
The role of marketing is vital to any business, especially in today's global and competitive environment. This concentration develops knowledge of internet-based marketing and emerging hospitality distribution tactics and business models, as well as skills in strategic decision making.
Hospitality Entrepreneurship (Available in both campuses)
This concentration develops essential knowledge of strategic marketing, financial objectives, and results-oriented project development. It is aimed at students who wish to work within large hotel chains or general hotel management, or to start their own business.