A brand new healthtech and hospitality startup, Auriens specializes in later life lux. Beginning with what will arguably be the world’s coolest old folks’ home, located in the heart of Chelsea, Auriens has a vision to transform the traditional view of old age, injecting vintage vitality into a market sector that is more typically used to pipes and slippers.
The Auriens resident is affluent, aspirational and ambitious, keen to live life to the full and not yet ready to sacrifice city living for the shires.