Breakthrough A/E/C
Strategic Planning

The LIVE ONLINE Executive Education Event for Developing Your Firm's Plan to Excel in the NOW - and Thrive in What's NEXT

Breakthrough AEC Strategic Planning Online Master Class meet twice per day for three consecutive days, for a total of 12 hours of LIVE ONLINE instruction. You're entitled to on-demand access to any session for up to a year!

SET THE STAGE: KEYS TO A GREAT STRATEGIC PLAN DEVELOPMENT PROCESS

ESTABLISH PURPOSE AND GOALS: THE BUILDING BLOCKS OF YOUR GREAT STRATEGIC PLAN

  • How strategic planning can help your firm succeed
  • Establish your timeline for your strategic plan
  • Gathering the information you really need
  • Best ways to strategic planning (based on PSMJ surveys of over 200 A/E firms)
  • Using a concise SWOT analysis to set your strategic plan development agenda
  • How to judge whether a strategic initiative is really worth pursuing
  • How to link strategic goals and strategies to operational action items

ACTION PLANNING AND IMPLEMENTATION TOOLS:

  • PSMJ’s Management Self-Audit: See where your team can improve
  • Employee Engagement Survey: Benchmark for targeted increases
  • Firm Effectiveness Rating Tool:
  • SWOT Analysis: Formalize strengths, weaknesses, opportunities and threats

  • Core Purpose: Why you get up in the morning (your passion)
  • Mission: What business you want to be in
  • Values: What’s more important than profits
  • Success Formula: What has brought you to where you are now
  • Culture: Your firm’s “personality”

ACTION PLANNING AND IMPLEMENTATION TOOLS:

  • Simplifying WHY Your Firm in Business
  • How to determine business or practice focus
  • Culture Assessment Tool: Is Your Firm Empowering or Controlling?
  • Client Focus Assessment Tool
  • Colleague Commitment Assessment Tool
  • Accountability Culture Test
  • Your Work-Life Balance Assessment

MAP OUT STRATEGIC MARKETING AND BUSINESS DEVELOPMENT: BUILD YOUR BACKLOG

MASTER PROJECT DELIVERY: STRATEGIC PM , TECHNOLOGY, AND STAFFING MANAGEMENT

  • What your project mix should look like
  • Aligning PM headcount to projected needs
  • Autonomous vs. tightly managed PMs
  • Incorporating the best project management practices
  • Current technology adoption best-practices and standards
  • 5 steps to building a high-performance organization
  • Family culture vs. business culture
  • Employee engagement
  • Employee performance evaluation & coaching
  • Employee compensation & bonuses
  • Employee benefits
  • Recruiting

        ACTION PLANNING AND IMPLEMENTATION TOOLS:

  • Level of PM Empowerment
  • Quiz: Does Your Firm Have a good Project Management Culture?
  • How PMs Fit Into Your Firm’s Structure
  • Quiz? How Well Do Your PICs Know the Status of Your PMs’ Projects?
  • Prototype Project Work Plans
  • Developing a QA Program for Your Firm
  • Project Risk Assessment
  • Information Technology Questionnaire
  • Technology Vision
  • The PSMJ Human Resource Model
  • Performance Counseling Report
  • Decision Day for Substandard Employees
  • Questionnaire to Departed Employees
  • Benchmarking the Effectiveness of Your Bonus Program
  • Which markets, clients and projects to pursue
  • Exploiting current niches, and finding new ones, as a fundamental strategic commitment
  • Prioritizing business development opportunities
  • Improving proposals and presentations
  • Securing intellectual property
  • New market opportunities by location, client type and practice areas
  • Increasing wallet-share from existing high-quality clients
  • Avoiding common A/E/C reorganization failure points
  • The best organizational structures
  • Aligning your structure to your markets

ACTION PLANNING AND IMPLEMENTATION TOOLS:

  • Evaluation of current and needed service quality level
  • Evaluation of clients worksheet
  • Marketing plan template
  • Bookings/Revenue forecast

MOVE FROM TALK TO ACTION: SUCCESSFULLY FINALIZE AND IMPLEMENT YOUR STRATEGIC PLAN

ATTACK YOUR CORE STRATEGY ELEMENTS: FINANCIAL MANAGEMENT, LEADERSHIP DEVELOPMENT, AND OWNERSHIP TRANSITION

  • Make Action Plans consistent with your strategic goals
  • Linking your strategic goals to people who will implement them
  • Establishing accountability for everyone to meet commitments
  • Contingency planning for unforeseen challenges
  • Dealing with market disruptions that are beyond your control.
  • When in a crisis, what are the important actions to take?
  • Providing key staff with stability
  • Ownership of what we control and what we influence
  • What are the implications of a crisis on our strategic goals?

ACTION PLANNING AND IMPLEMENTATION TOOLS:

  • Agenda for Follow-up Meetings
  • Idea Ranking Form
  • Alignment of Strategic Plan with Annual Business Plans

  • The 3 factors that control profitability
  • Use benchmarking to improve financial performance
  • Make overhead an investment to optimize, not an expense to cut
  • Determining your optimum pricing structure
  • Accelerating cash flow
  • Leadership development as retention tool
  • PSMJ’s 5-step approach to developing new leaders fast
  • Using the PeopleMap and Harrison Assessments to select future leaders
  • Special considerations when selecting a new CEO
  • How to relinquish control
  • Ownership Transition Decision #1: Sell internally or externally?
  • Common pitfalls in internal ownership transition – and how to avoid them
  • PSMJ’s 6-step process for successful internal ownership transition
  • Finding the true value of your firm
  • Financing the ownership transition

ACTION PLANNING AND IMPLEMENTATION TOOLS:

FINANCIAL MANAGEMENT TOOLS

  • PSMJ’s Latest Financial Benchmarking Data
  • PSMJ’s Optimum Pricing Model
  • PSMJ’s Latest Key Manager Utilization Benchmarking Data
  • PSMJ’s Latest Major Non-labor Overhead Costs Benchmarking Data
  • Sharing Financial Information

LEADERSHIP DEVELOPMENT TOOLS

  • Quiz: How Well Do You Delegate?
  • Your Personal Replacement Plan
  • Identifying Your PeopleMap style
  • Communicating Effectively With Other PeopleMap Styles
  • Leadership Criteria
  • Leadership Development Plan Format
  • Leadership Evaluation Questions

OWNERSHIP TRANSITION TOOLS

  • Leadership Transition Guide
  • Quiz: What Stage Is Your Firm In Its Ownership Structure?
  • Ownership Transition Survey
  • PSMJ’s 72-point Checklist for Buy-Sell Agreements
  • Stock Unit Plan Example

Your BREAKTHROUGH A/E/C STRATEGIC PLANNING Coach: An Experienced A/E/C Executive Eager to Share the Secrets of Driving Higher Profits and a Stronger Balance Sheet

David Burstein, P.E.

Senior Consultant, PSMJ Resources

Dave Burstein is a Director and Senior Consultant with PSMJ Resources. He provides consulting and training on a wide range of management and leadership topics. Prior to joining PSMJ, Dave worked for 26 years at Parsons Corporation, one of the world’s largest and most respected engineering-construction firms. During his tenure at Parsons, Dave held a variety of positions including President of Parsons’ 1,600-person, environmental subsidiary and President of Parsons’ 120-person, planning subsidiary.


While serving as President of two subsidiaries of Parsons Corporation, Dave participated in several major strategic planning efforts. Since joining PSMJ, he has facilitated strategic planning retreats for over 100 A/E/C firms ranging in size from fewer than 10 employees to more than 1,000 employees. Reflecting on this experience, he co-authored Strategic Planning: Preparing Your Firm for Success in the Future, first published in 2004 with a second edition published in 2009.


Dave is also one of the nation’s leading authorities on project management for the A/E/C industry. He developed and published a system for controlling budgets and schedules that is now known as Earned Value Management. 

Partner with PSMJ's A/E/C Strategic Planning Advisory Team to Get to Goal Faster 

Ready for a turnkey strategic plan you can use to hit all your objectives? PSMJ’s A/E/C Strategic Planning advisors apply our proven process, developed and fine-tuned over many years and through hundreds of engagements. These experts partner with your executive team to cut to the heart of issues and put a superior plan in place faster, starting with research and preparation, leading to a facilitated strategic planning retreat and plan implementation assistance. 

Copyright © 2023. All rights reserved.