I’m Mark Wickersham, Amazon #1 best-selling author of “Effective Pricing for Accountants” and author of “How to Build a Successful Bookkeeping Business”, “A Practical Approach to Value Pricing”, and “Price: The Fastest Way to Grow Profit” and "Value Pricing for Accounting Professionals".

I founded the Value Pricing Academy in 2014 because I wanted to help accountants and bookkeepers avoid the crazy mistakes I made when I started my accounting firm in 1996. Academy membership is a complete transformational process that will change you from feeling overwhelmed, overworked and under paid to…

… joining a community of other like-minded bookkeepers and accounting professionals getting incredible results by pricing your professional services more profitably and winning better clients.

This is for you if you are an accountant or bookkeeper running your own accounting firm and you want to master value pricing, win better clients, make more money and have more fun.

Every month you learn powerful value pricing concepts, how to create more value for your clients, marketing to grow your firm, get your questions answered, you learn from other people in the group and you get access to ready-to-use resources, so you hit the ground running.

Since all meetings take place online there are no travel costs. All you need is a connection to the Internet and computer with speakers.

There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. You are in complete control.

When you enrol in Level 2 of the Value Pricing Academy you get instant access to the latest monthly training and resources. You will get:

Essential Foundations

Pricing Fundamentals

Marketing Fundamentals

Group Workshops

Essential Systems

Practical Pricing

Effective Pricing

(Recordings are saved for 30 days for all live sessions)

The Core Foundations of a

Super-Successful Accounting Firm

How to Price Bookkeeping

(delivered in sections over your membership)

The Full-Plan of the Effective Pricing Software

Re-pricing Existing Clients

ChatGPT for Accountants and Bookkeepers

How to Optimise Your QBO ProAdvisor Profile

Access to all our conferences throughout the

year including:

The Value Conference 

The Profitable Bookkeeping Bootcamp

The AI and ChatGPT Virtual Summit 

The Business Advisory Masterclass

Access to our Private Facebook Group

Below is a list of the most common questions we get asked. If you cannot find the answer to your question below and you have a question about the Academy email my team on support@wickersham.co.uk.  

What makes the members of the Academy so successful?

It’s an ATTITUDE and MINDSET… we’re just the catalyst. We focus on giving, not just the training, but the tools, resources and systems to get results (that’s why we give a free copy of the Effective Pricing software, because it is the best way to get higher prices when you use it). Our most successful students show up to the live training, they get involved in the community, and most important, they take action. Everything we teach has been proven to work… you just have to follow the plan. JUST DO IT!

If I am just getting started in my accounting firm, is this still a good fit for me?

Yes. When I started my accounting firm in 1996 I wish I had access to this. I made so many mistakes in the first 3 years. Mistakes that cost me ridiculous amounts of lost profit. This is exactly the sort of support I needed back then. The benefit of doing this early in the development of your business is you can get the strategy, foundations and systems in place and avoid the mistakes I made.

If I don’t have many clients, will membership still help me?

That’s why we introduced Marketing Fundamentals… every month we give you the training to help you win more clients and grow your firm. Think of it this way, just one new client could pay for your entire first year of membership!

I don’t have a team. Will this be too much work for me?

Most of the members of the Academy are sole practitioners, and some of those are solo practitioners. When you get your pricing right and when you get your marketing strategy and positioning right so you attract better quality clients you can build a very profitable accounting firm without a big team. That’s very possible in this digital world we live in with access to so much great technology.

What is the guarantee and refund policy for the Academy?

Remember, you’re in control. There is no minimum period to be part of the Value Pricing Academy. In other words, you can leave and stop the payments whenever you want. At any time in the first 30 days you email my team and ask for a full refund of your first payment – no questions asked! You do not have to give a reason! Click here to read our full terms and conditions.

Can my team go through this program with me?

Your investment is for ONE person to join the monthly trainings, breakout sessions and study groups. If you want another team member or business partner to fully participate, they will need to join the Academy too. However, your team can watch the recordings and work through the video-based training.

Is there any support available if I have questions or get stuck?

Absolutely. There is the support from the entire community via the exclusive Facebook group and group workshops. If you have questions for me and my team you have two options. The best option is to ask your question in the Facebook Group, because other members may benefit from the answer or be able to help you. You can also tag me and my team. Alternatively, you can email Sarah on support@wickersham.co.uk.

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