In this webinar, Taboola’s own Rachel Zalta and Pilar Valcarcel share insights from research on Moments of Next, exploring when they happen, how we experience them, and why they matter. 

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• Why a Captive Audience May Not be a Good Thing
  How ‘unskippable’ ads can harm your brand
  
  
• The Right Place and Time to Capture Your Audience’s Attention
  Which room in the house your customers are in when they see your ad and why 
  
  
• How COVID-19 Has Created More Moments of Next
  Why changes in consumers’ everyday behavior present an opportunity for marketers

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YOUR HOST

Rachel Zalta

Behavioural Psychologist

Global Research & Insights Lead

Taboola

Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.

Pilar Valcarcel

Country Manager, Spain

Taboola

Pilar Valcarcel heads up the growth of Taboola in Spain and Portugal, helping brands distribute their marketing content and reach new audiences through native advertising campaigns, and enabling publishers to monetize their content and increase engagement. Over the past 12 years, she’s built up considerable experience in the media and publishing industries at companies such as Havas and Prisa. Throughout her career, she’s lived in various cities across the globe such as New York and London.