As many brands shift their marketing activities from events to content, we’ve put together a crash course in building up a content strategy from scratch. 

• Content for Branding and Performance
  How to craft a content strategy aimed at achieving your marketing goals

• The Marketing Funnel
  Using content marketing to guide your customers down the marketing funnel

• Customer Personas
  Identifying your key customer personas and creating content that appeals to them
  

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Rachel Zalta,

Behavioural Psychologist 

Global Research & Insights Lead at Taboola

Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.