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Bachelor of Business Administration (Hons)

BBA (Hons) Majoring in Digital Marketing

Study E-Commerce, Social Media Content Marketing, Pay Per Click Advertising and Applied Digital Marketing Strategies and many more.

BBA (Hons) Majoring in Social Media

Study Fundamentals of Social Media, Digital Communication Strategy, Brand Management and many more.

BBA (Hons) Majoring in Business Analytics

Study Google Analytics, Google Ads, Personal Selling & Sales Management, Marketing Management and many more.

BBA (Hons) Majoring in Artificial Intelligence

Study Online and Social Network Analysis, Big Data & Algorithm, Python & Machine Learning, Multidimensional Data Analysis & Data Visualisation and many more.

BBA (Hons) Majoring in Financial Technology

Study Cost & Management Accounting, Supply Chain Management, Financial Markets & Structures, Business Analytics and many more.

BBA (Hons) Majoring in Financial Technology

Study Selling Strategy & Practices, Advertising & Public Relation, Social Media Content Marketing and many more

Bachelor of Management (Hons)

Bachelor of Management (Hons)

Study Marketing, Security Management, International Business, Management, Entrepreneurship and many more

BOM (Hons) Majoring in Marketing

Study Integrated Marketing, Branding and Brand Activation, International Marketing, Communication, Services Marketing, Consumer Behaviour, and many more.

BOM (Hons) Majoring in Security Management

Study Leadership Brand, Security Operation Management, Social Psychology, Security Management, Criminal Law, Security Risk Management and many more.

BOM (Hons) Majoring in International Business

Study International Business, Money, Banking and Financial Markets, International Corporate Finance, International Trade, International Culture & Management and many more.

BOM (Hons) Majoring in Sports Management

Study Sports & Recreation Management, Sports in Society, Law and Ethics in Sport Management, Sports and Recreation Facility Management and many more.

BOM (Hons) Majoring in Entrepreneurship

Study Business Idea Generation, Business Plan, Business Model Validation, Business Implementation & Growth, Technology Entrepreneurship and many more

Other Business Courses

Bachelor of Accounting (Hons) Accredited by CPA Australia

Bachelor of Taxation (Hons)

Bachelor of Economics (Hons)

Bachelor of Business Administration (Islamic Financial Planning) (Hons)

Bachelor of Business Administration (Islamic Banking & Finance) (Hons)

Bachelor of Business Administration (Insurance) (Hons)

Bachelor of Arts in Governance & Public Policy (Hons)

Bachelor of Business Management (Entrepreneurship) (Hons)

Our Experts

 Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed

Associate Professor, Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship

Asst. Prof. Latifah Abdul Latiff

Associate Professor, Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship

Asst. Prof. Nor Khalidah Abu

Associate Professor, Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship

Asst. Prof. Dr Noorseha Ayob

Dean, Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship

Assoc. Prof. Dr. Mohd Yaziz Mohd Isa

Associate Professor, Bank Rakyat School of Business, Innovation, Technology and Entrepreneurship

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